Product management and growth consulting
Help with product priorities, requirements and launches, followed by the work of turning new users into returning customers.
What we can work on
- Product scope and priorities. Define the user problem, choose the first features and write requirements the development team can work from.
- Go-to-market. Choose an initial audience, explain the offer and plan tests that show whether people will use and pay for the product.
- Activation and retention. Review onboarding and repeat use, then choose improvements and lifecycle messages to test.
- Product and growth analytics. Connect acquisition, key product actions and revenue so the team can see where users drop out.
- Monetization. Review pricing, paywalls and offer timing against product use and funnel data.
Acquisition and marketing support
- Google Ads and PPC: the account audit - structure, Performance Max, bidding and the tracking under it. See what the audit covers.
- Funnels and tracking: attribution, s2s postbacks, Keitaro and Binom, unit economics that hold up. See how that work runs.
- Restricted categories: iGaming, betting, trading, adult and creator platforms. See where I have bought that traffic.
- Acquisition owned part-time instead of a full marketing team. See what the role covers.
Verticals I've worked in
My product work includes SaaS, e-commerce, EdTech and HealthTech. I also bring acquisition experience from gaming, media, trading and fintech.
Earlier work in iGaming, betting and creator platforms involved strict channel and category restrictions. The restricted-category page describes that experience and the boundaries of the work.
How it works
Intro call
Thirty minutes, free. You describe the product, the decision you need to make and what you already know. We agree whether I can help.
Review & plan
We review the product, available user evidence and funnel data. I turn the findings into priorities, requirements or a test plan, depending on the task.
Execution support
Weekly working sessions with your team - or hands-on involvement where it makes sense. Format and pricing are agreed after the intro call.
Frequently asked
What does consulting cost?
It depends on scope: a one-off audit is priced differently from ongoing weekly support. You get the format and the price before committing to anything.
Can you run the traffic yourself instead of consulting?
Sometimes. If the product is a fit, hands-on involvement is on the table - that's a separate conversation after the audit.
