Paid acquisition in restricted categories
Most of my career happened where ad categories are restricted, moderation is strict and competition plays rough. The channels are narrower, the creative gets rejected more often, and the economics leave less room for error.
Where I have worked
- iGaming & betting. Acquisition and retention for operators and their affiliate programs - including 1WIN, Mostbet and Pin-Up (plus the Pin-Up Mansion side project).
- Trading & fintech. Binary options and trading platforms, including ExpertOption: funnels, compliance-aware creatives and the retention economics under them.
- Creator platforms & adult entertainment. Growth and monetization for 18+ platforms and creators: Chaturbate, Stripchat (TRIXEL.SHOW), OnlyFans, including the creator accounts LeilaFairy and Marimoore.
- Gaming & media. Community-driven products such as BroFist.
- Mainstream. SaaS, e-commerce, EdTech and HealthTech sit in the portfolio.
What the work looks like
- Channel choice for categories the mainstream platforms restrict, including the networks that take them.
- Creative built to clear review, and what to do when it stops clearing.
- Funnels that survive a policy change without taking the whole account down.
- Retention economics, because acquisition alone does not carry these categories.
How it works
Intro call
Thirty minutes, free. You describe the product, the markets it is licensed for, and the point where moderation stops you.
Channels and creative
Which networks take the category in those markets, what creative clears review there, and what the funnel needs so a policy change costs one campaign and leaves the account standing.
Running it
Campaigns launched and scaled with your team, or a plan they run while I watch the numbers. Format and price are agreed after the intro call.
Frequently asked
Do you work with restricted or high-risk verticals?
Yes, that's most of my background. The condition is simple: the business operates legally in its target markets and campaigns stay within each channel's advertising policies.
Do you guarantee accounts stay live?
No. What I can do is reduce how often review stops the campaign and how much it costs when it does.
Do you work with mainstream products too?
Yes; the discipline these categories build transfers.
Read on the blog
Other things I take on
- Google Ads audits: structure, Performance Max, bidding and the tracking under them. See what the audit covers.
- Funnels and tracking: attribution, s2s postbacks, Keitaro and Binom, unit economics that hold up. See how that work runs.
- Acquisition owned part-time instead of a full marketing team. See what the role covers.
