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Categories where buying traffic is genuinely hard.

Most of my career happened where ad categories are restricted, moderation is strict and competition plays rough. The channels are narrower, the creative gets rejected more often, and the economics leave less room for error.

01Where I have worked

02What the work looks like

03How it works

01

Intro call

Thirty minutes, free. You describe the product and the bottleneck; I tell you honestly whether I can move it.

02

Audit & plan

I go through your funnel, tracking and numbers, then deliver a prioritized plan: what to fix, what to test, what to stop paying for.

03

Execution support

Weekly working sessions with your team - or hands-on involvement where it makes sense. Format and pricing are agreed after the intro call.

04Frequently asked

Do you work with restricted or high-risk verticals?

Yes, that's most of my background. The condition is simple: the business operates legally in its target markets and campaigns stay within each channel's advertising policies.

Do you guarantee accounts stay live?

No. What I can do is reduce how often review stops the campaign and how much it costs when it does.

Do you work with mainstream products too?

Yes; the discipline these categories build transfers.

Ioann Putevoy
Ioann Putevoy
Head of Traffic & growth lead. I build products and take them to market - see the portfolio.
A note on compliance. Everything above is B2B consulting for operators, platforms and marketing teams. Work follows each ad channel's policies and each jurisdiction's age and licensing rules. This site is informational only - it hosts no age-restricted content and doesn't advertise gambling or adult services to consumers.

Bring me a product that needs to find its market.