Ioann Putevoy.
Product Manager.
I define mobile app features, set product priorities and write requirements for development. I also take digital products to market, connecting product work with acquisition and retention.
Products I've shipped
Applyready
Adapts a resume to a job posting, drafts a cover letter and identifies the likely hiring manager.
GameGTM
Selects in-game offers based on player behavior and the rules set by the game team.
AulaKit
Creates tests and answer keys for teachers in Brazil. School coordinators can track curriculum coverage.
Art Director
Checks design mockups against brand guidelines and the project brief, then lists the changes needed.
SYNTHOS
Tests pricing, messaging and product ideas with a panel of 1,000 AI respondents.
Comment Copilot
Finds posts on X and drafts replies in the creator's style, with automatic publishing on selected plans.
AI-PM, The Verdict Engine
Ranks product ideas using evidence from reviews, forums and market trends.
RampKit
Creates an online onboarding course from sales documents and CRM data, with quizzes to check each rep's readiness.
Content Drop
Generates personal branding photos from a single selfie.
Adent
Places labeled ads inside AI answers, matched to what the user is asking.
Waiterly
Takes orders by QR code in the guest's language and sends a written order to the kitchen.
Shortlist, AI Patient Discovery
Checks whether AI services recommend a clinic and gives it a plan to improve visibility.
Work experience
Product Manager (Mobile Apps)
I define features for mobile apps, set development priorities and write product requirements.
Head of Traffic
I lead product launches and paid acquisition, working on both the product and the path from an ad to a purchase.
Senior Performance Marketing Manager, Growth Lead
I built and expanded the media buying team and set up AI creative production. I also built the tracking, sales funnels and CRM campaigns for customer retention.
Marketing Manager
I promoted digital products through YouTube, Reddit, X, TikTok, Facebook and Google Ads. I also set up analytics and reporting on marketing performance.
Consulting
- Product scope and priorities: defining features and requirements for development.
- Go-to-market: choosing the audience, offer and first launch tests.
- Activation and retention: finding where users drop out and what to improve.
- Product and growth analytics: connecting acquisition, product use and revenue.
From the blog
Competitor analysis
Compare user problems and product journeys, then decide what to test.
Product launch checklist
Define the release scope, check the user journey and plan the first review.
Customer retention
Choose a meaningful return action and use cohorts to investigate why people leave.
Growth beyond acquisition
Connect experiments to activation, retention and the economics of the product.