Google Ads that pays for itself.
I audit the account, find where the budget leaks, and rebuild the parts that decide cost per acquisition: structure, Performance Max, bidding, and the tracking underneath it all.
01What the audit covers
- Account structure and campaign overlap, including Search bidding against Performance Max on the same queries.
- Performance Max: how much of its reported result is branded traffic it intercepted.
- Bid strategy against conversion volume, and whether Smart Bidding has enough data to work with.
- Search terms, negatives, and match types on the campaigns carrying real spend.
- Conversion tracking end to end, including the gap between browser and server-side numbers.
- Landing pages the money actually lands on.
02What you get
- A prioritised list of fixes, ordered by what moves cost per acquisition first.
- The changes I would make in the account, written so your team can execute them without me.
- Tracking gaps named, with what it takes to close each one.
03How it works
Intro call
Thirty minutes, free. You describe the product and the bottleneck; I tell you honestly whether I can move it.
Audit & plan
I go through your funnel, tracking and numbers, then deliver a prioritized plan: what to fix, what to test, what to stop paying for.
Execution support
Weekly working sessions with your team - or hands-on involvement where it makes sense. Format and pricing are agreed after the intro call.
04Frequently asked
Do you work with Performance Max accounts?
Yes; most of the waste I find now sits inside it.
Can you work with a small budget?
The audit pays for itself faster on accounts spending enough to have real data; below that the honest answer comes on the intro call.
Do you run the account afterwards?
Sometimes, when the product is a fit. That is a separate conversation after the audit.
