A marketing lead you rent by the week.
The usual fractional arrangement stops at strategy and hands execution to someone else. I own the plan and stay in the accounts: the channels, the funnel and the product decisions that follow from what the numbers show.
01What the role covers
- The acquisition plan and the budget behind it.
- The channels themselves, run or supervised week to week.
- Funnel and tracking, so the plan is judged on numbers that hold.
- Retention and monetisation decisions: pricing, paywalls, offer timing.
- Hiring and briefing the people who execute the rest.
02When this beats the alternatives
- An agency sells hours against a retainer; the plan and the execution sit in different heads.
- A full-time hire at this level costs more than an early-stage product can carry.
- A pure advisor leaves the team with a document and no one to run it.
03How it works
Intro call
Thirty minutes, free. You describe the product and the bottleneck; I tell you honestly whether I can move it.
Audit & plan
I go through your funnel, tracking and numbers, then deliver a prioritized plan: what to fix, what to test, what to stop paying for.
Execution support
Weekly working sessions with your team - or hands-on involvement where it makes sense. Format and pricing are agreed after the intro call.
04Frequently asked
How much of your week?
Agreed after the intro call, together with the format and the price.
Do you replace the team?
No. The role is to give the team a plan and keep the channels honest.
What size product does this fit?
The intro call answers that honestly; it is thirty minutes and free.
