A fractional CMO who stays in the accounts
The usual fractional arrangement stops at strategy and hands execution to someone else. I own the plan and stay in the accounts: the channels, the funnel and the product decisions that follow from what the numbers show.
What the role covers
- The acquisition plan and the budget behind it.
- The channels themselves, run or supervised week to week.
- Funnel and tracking, so the plan is judged on numbers that hold.
- Retention and monetization decisions: pricing, paywalls, offer timing.
- Hiring and briefing the people who execute the rest.
When this beats the alternatives
- An agency sells hours against a retainer; the plan and the execution sit in different heads.
- A full-time hire at this level costs more than an early-stage product can carry.
- A pure advisor leaves the team with a document and no one to run it.
How it works
Intro call
Thirty minutes, free. You describe the product, the revenue it already carries and what marketing has to deliver this quarter.
The first month
I take the acquisition plan and the budget behind it, get into the channels, fix the tracking under them, and agree the numbers the work will be judged on.
Week to week
A fixed share of the week: channels run or supervised, funnel and retention decisions, briefing whoever executes the rest. Format and price are agreed after the intro call.
Frequently asked
How much of your week?
Agreed after the intro call, together with the format and the price.
Do you replace the team?
No. The role is to give the team a plan and keep the channels honest.
What size product does this fit?
From a product carrying its own revenue up to the point where a full-time hire is cheaper than a retainer.
Read on the blog
Other things I take on
- Google Ads audits: structure, Performance Max, bidding and the tracking under them. See what the audit covers.
- Funnels and tracking: attribution, s2s postbacks, Keitaro and Binom, unit economics that hold up. See how that work runs.
- Restricted categories: iGaming, betting, trading, adult and creator platforms. See where I have bought that traffic.
