Notes from live traffic.
Performance marketing, media buying, funnels and growth - written from campaigns that spent real money.
How to Do a Google Ads Audit in the PMax Era: A 10-Point Checklist
A 10-point Google Ads audit built for the Performance Max era: where PMax hides waste, when Smart Bidding has enough data to trust, and a prioritised fix list to hand back.
ReadDigital Marketing Consultant: What They Do, Generalist vs Specialist, and When to Hire One
A digital marketing consultant diagnoses and fixes acquisition problems across channels, funnels, and tracking - here's what the role covers, which type to hire, and what it costs.
ReadHiring a Google Ads Consultant: What They Do, When You Need One, and What It Costs
What a Google Ads consultant actually does day to day, when hiring one beats an agency, an in-house hire, or DIY, and what it realistically costs in 2026.
ReadHow an SEO Consultation Works, and When It's Worth Booking
A buyer-side breakdown of what an SEO consultation actually delivers, when a founder or a paid-heavy team needs one, and which offers to walk away from.
ReadCPA, CPL, CPM, ROAS: The Acquisition Metrics That Decide Budgets
CPA, CPL, CPM, and ROAS each measure something specific, and knowing how to calculate them and where each matters most is critical once real money is on the line buying traffic.
ReadWhat Is Media Buying? A Plain-Words Breakdown with a Real Example
Costs in 2026 swing from a few dollars a click on Google Search down to cents on adult ad exchanges, and the gap between a campaign that's profitable and one that's dead usually comes down to how tightly you manage bids and creative. Media buying is buying that placement itself - on Meta, Google, TikTok, wherever the audience actually looks.
ReadAdult traffic in 2026: channels, compliance and what scales
Buying adult traffic in 2026 comes down to picking the channels that still work, working around compliance landmines, and scaling a $100 test into $10k a day - with the CPM and CPC ranges that hold in the market.
ReadFractional CMO, Marketing Consultant, or Agency: Which Does Your Product Need?
Fractional CMO, consultant, or agency: the right choice depends on budget, growth stage, and how much control you want to keep. Real cost ranges from campaigns actually run, with the trade-offs that came with each one.
ReadHow to Run Google Ads for a SaaS Without Burning the Budget
Running Google Ads for a SaaS product without wasting the budget takes tracking that actually works, keywords picked for intent, ad copy that matches the search, and a realistic sense of what the numbers should look like along the way.
ReadHow We Scaled an iGaming Offer Across Tier 2-3: A Real Casino Promotion Case Study
From a $500 test to $4k a day - scaling an iGaming offer across Tier 2-3, with the real channels, budgets, and creatives involved, and the mistakes that cost a few burned accounts.
ReadiGaming user acquisition: the acquisition-and-retention playbook
Acquisition without retention just burns budget in iGaming. Real channel costs, the mistakes that wreck a launch, and a checklist to run before spending a dollar - paired with the retention loops that turn a first deposit into a profitable player.
ReadHow to Set Up End-to-End Analytics: S2S Postbacks in Keitaro and Binom
Without S2S postbacks, the real CPL stays invisible and ROI by channel can't be calculated - that's what makes them the foundation of end-to-end analytics in Keitaro and Binom. Postbacks go live within an hour, once the usual traps get avoided.
ReadOnlyFans Marketing: How We Built a Funnel That Turned Free Followers Into $200K+/Month
A creator with zero followers scaled to $200K+/month on OnlyFans - the channel mix, the real budgets, and the handful of moves that actually shifted the numbers.
ReadTraffic to OnlyFans: the channels, creative, and funnels that still pull
A practical guide to buying OnlyFans traffic: picking the right channel, shooting creative that clears moderation, and walking a subscriber all the way to PPV.
ReadTraffic Arbitrage in 2026: Funnels, Channels, and Unit Economics
Pouring budget into a landing page and waiting for profit is pointless in 2026 - creatives burn out within a week, platforms ban accounts in batches, and only funnels with an exact count on CPL, CTR, and margin per channel survive.
ReadWhat is ROMI? Meaning, Formula and How It Differs from ROAS
ROMI (return on marketing investment) measures actual profit from marketing spend, not just the revenue a campaign brings in. A campaign with a strong ROAS can still post a negative ROMI once the cost of goods sold comes out of the number.
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